Client: Engineer Ahmed Hatem El-Dib
Background
For the fourth time, we had the privilege of working with Engineer Ahmed Hatem El-Dib to film one of his renowned courses. Over the course of four days, we filmed the entire course, capturing every detail to provide high-quality content for his students. Each day involved six hours of filming, ensuring that every segment was covered in depth.
The Challenge
The goal was to create a professional video that not only documented the course content but also engaged students and potential future clients. In addition to the main course video, we needed to capture testimonials from students both at the beginning and the end of the course to highlight their progress. We also had to manage the creation of promotional content, including Reels for social media and high-quality photographs that showcased the course.
The Approach
We planned an extensive coverage strategy for the course. We filmed the entire training, capturing every key moment, from the students’ initial impressions to their final reflections. We also produced several Reels that were posted throughout the course to keep engagement high on social media platforms. Additionally, we provided professional photography that was used in real-time to support the course’s marketing efforts.
The Execution
We dedicated four full days to filming, with each day focusing on different aspects of the course. The production included capturing dynamic content, including student testimonials, detailed shots of the course materials, and interaction between the instructor and participants. We ensured that the footage was high-quality, with sharp visuals and clear sound. Simultaneously, we captured still images that could be used in promotional materials, both online and offline.
The Result
The comprehensive coverage helped increase the course’s popularity and contributed to a significant rise in interest and enrollment. The social media Reels generated a great deal of buzz, while the photographs and video content created a polished, professional image that attracted more students. The video testimonials also provided a personal touch that highlighted the success of the course and the impact it had on the participants.
Client Testimonial:
“I’m extremely happy with the work AWJ has done for us. This is the third wave of collaboration with them, and every time the coverage and production quality keeps getting better. The speed of production and the quality of the videos and photos were outstanding. Thank you, AWJ team—you’re the best!
