Client: Hekayat Ater Channel
Background
One of the most exciting projects we’ve worked on was with Hekayat Ater, a channel dedicated to perfume reviews. The beauty of this project lay in the allure of perfumes, a passion that resonates with so many. We started working on the channel in 2021, bringing a fresh, cinematic approach to perfume reviews in the Arab world. For the first time, we introduced professional, high-quality, and cinematic-style reviews, which immediately set the channel apart from others.
The Challenge
The challenge was to bring a unique perspective to perfume reviews, blending passion with professionalism, and creating content that stood out in a crowded market. The goal was to provide viewers with an engaging and visually appealing experience while educating them about perfumes in a way that had never been done before in the Arab world.
The Approach
We began the project by focusing on high-quality video production, ensuring that every review was shot with cinematic quality. This approach led to the channel gaining attention very quickly. Just three months after launching, Hekayat Ater secured its first sponsor, Amorni, which was a huge milestone for the channel’s early success.
Building on the success of the reviews, we expanded the content by introducing the first-ever perfume podcast in the region, “Atrakast.” This podcast delved deeper into the world of perfumes, offering insights, interviews, and discussions, further establishing the channel as a key authority in the perfume industry.
The Execution
With our talented team, we consistently pushed the boundaries of what perfume content could be. We ensured every video, review, and podcast episode was of the highest quality. Through creative production techniques, innovative formats, and strategic marketing, we managed to attract not just local but also international sponsors from Egypt and the Gulf region.
As the channel’s content grew and improved, so did its audience. Our high-quality production helped build trust and credibility with viewers, leading to the channel becoming one of the largest and most influential perfume review channels in the Arab world.
The Result
Thanks to our continuous efforts and the innovative approach we adopted, Hekayat Ater has become a leading name in the perfume review industry. The channel now enjoys significant sponsorship deals and a growing viewership, positioning it as a top destination for perfume enthusiasts in the Arab world.
Here’s a glimpse of the channel’s success:
- Watch the Channel Promo
Client Testimonial:
“Since 2021, AWJ has helped us produce high-quality videos that impressed everyone and attracted sponsors. Their dedication has contributed to our continuous growth and success.”
